Issue #105
Morning Roost: Advertising Adapts to AI Usage
Monday, October 5, 2026
Today's digest covers how advertising is being reshaped around the ways people now use AI tools.
1 of 1 · OpenAI
Building advertising for the way people use AI
OpenAI introduced a new visual ad format in ChatGPT and expanded its advertising capabilities, including measurement tools, attribution partnerships, and brand suitability controls. The move positions ChatGPT as a platform for advertisers to reach users through the AI interface.
Read the full story →That's all for today. See you tomorrow morning.
Morning Roost Issue #105